Krista and CRM: Intelligent Automation RPA empowering people

In this blog post, we will discuss Krista and CRM platforms.

Post Contents

What is Krista?

Krista is a general platform for automating practically anything from purely people processes to purely system processes.

It is a low-code no-code business RPA that uses conversation as the basis of all automation. To make it simpler, the conversation itself is automation.

Krista is not your typical enterprise RPA tool, it is a whole new different level of automation that combines with technologies like AI, ML, NLP, etc to make sense even to the non-technical guys.

Many enterprises use CRM (Customer Relationship Management) Automation tools but not everyone has the ability or knowledge or even time to deal with its complexities. Especially, salespeople who ultimately work to get more sales.

With Krista’s field ops RPA interface, everything comes down to a simple conversation now.

Conversation as an example

Let’s get a clearer picture with a conversation as an example:

Krista user: Do you know “CRM Automation software is currently the biggest software market in the world and the numbers seem to be increasing every day”.

Sales Guy: So we are back at it again right! CRM is this CRM is that, but what’s in it for us non-tech Salespeople.

You telling me the fantasies of what a CRM can do and me arguing that it is just another tech for the tech guys to handle.

Why do I have to remind you, again, and again, I am a Salesperson, not your regular tech nerd? I would rather love hearing something about field ops RPA than CRM.

Krista user: See it’s a proven fact that CRM is an incredibly powerful tool when you integrate it appropriately into the rest of your business. And no you don’t need to be tech-savvy. What if I tell you, you don’t have to ever login to a CRM again? What if I told you field ops app development is on the next level now?

Sales guy: Say what!?

Krista user: We use Krista! It’s a conversational RPA. Updating a lead or getting more info about it is now as easy as sending a text!

Sales Guy: The word integration seems to be quite a buzzword nowadays, especially with enterprise RPA around, but I value proof over fancy words.

Krista user: Then let me introduce you to ‘Krista’, an Intelligent Automation RPA that has changed the working ways of our organization for sure.

The best part is that you need to know how to converse in your business domains, that’s all!! It is not like the regular business RPAs that we see every day.

Krista and CRM: Improve marketing effectiveness

Sales isn’t an individual process. A successful sales funnel runs alongside effective marketing strategies.

Some CRMs try very hard to be the whole system in order to make that happen, or they have their own proprietary means of integrating the marketing programs and campaigns together, trying to get the best out of CRM automation.

But it’s also worth noting that in order to improve effectiveness, you need marketers that aren’t busy dealing with CRM only.

You need to make these people as effective as they can at being at your company, not just give them a CRM and say, go figure it out.

Krista optimizes people’s time to no more than text messaging. In fact, they’re already doing it.

Less time, more effective, no task guarding, and follow-up. Krista handles that very elegantly, automating tasks at the very source where it begins, ’Conversation.’

Krista and CRM: Increase sales turnover

Sales margins and revenue go up when you better leverage a CRM. You get insights on stuff like real-time orders and info on what’s your inventory status.

But by the time you cross each technical barrier put up by the CRM being a sales guy and get the status, you have already lost the real-time status.

One solution here can be hiring skilled salespeople who are well trained to handle CRM automation complexities, but that raises the cost of hires.

Krista’s programming language is a conversation, and that is why it is an intelligent automation RPA.

Everyone understands a conversation. Sales guys need something that can understand the way they converse without the need to learn tech.

With Krista, they can keep their time and log their sales visits, and all that’s needed is a simple conversation that automates everything they want to.

Order capture with Krista’s UI and increase sales turnover. Krista is the smartest field-ops RPA out there.